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Salesforce CRM Modernisation for Amplifi Capital

Client: Amplifi Capital – UK-Based SME Lending Fintech


Tech Stack: Salesforce, AppExchange tools, AWS, Experian APIs, UK Payment Gateway

Objectives

  • Audit the current Salesforce ecosystem and digital workflows.
  • Redesign the customer lifecycle from origination to collections.
  • Integrate APIs for credit scoring, document verification, and payments.
  • Automate underwriting and servicing tasks for scalability and efficiency.

Work Delivered

  • Conducted a full Salesforce health check and gap analysis.
  • Re-architected the customer journey into modular, automated workflows.
  • Integrated Experian APIs, UK payment gateways, and third-party document services.
  • Built underwriting and servicing automation components with role-specific dashboards.
  • Aligned KPIs and backlog grooming with Amplifi’s lending and operational goals.

Expected Outcomes

  • Unified visibility across sales, credit, and collections.
  • Streamlined loan decisioning and post-approval servicing.
  • Improved compliance and smoother third-party partner integration.

Why Stack

  • Financial Services Expertise: Deep experience in lending workflows, compliance, and regulatory requirements.
  • Salesforce Specialisation: Proven capability in custom workflows, API integrations, and AppExchange solutions.
  • End-to-End Delivery: From audit to architecture to deployment, we own the full delivery cycle.
  • Outcome-Driven Approach: We align technical delivery to business KPIs for measurable impact.

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