Enterprises, both big and small, in a post-pandemic business landscape are accelerating their cloud journey. And for good reason. 

Remote work, new workplace dynamics, and increasing costs in  maintaining legacy infrastructure have propelled the need for developing a multi-cloud strategy, which will help businesses sidestep potential pitfalls such as vendor lock-ins, significant downtimes, and offers flexibility, among others. 

A McKinsey Trends Outlook 2022 report reveals that already about 90% of cloud users are enterprises who have a multi-cloud strategy, with over 80% having a hybrid mix of private and public cloud enterprises. 

While Azure and AWS are market leaders, GCP is steadily grabbing a healthy share of the cloud services market pie creating a spurt in Google Cloud hiring. The results of Flexera’s State of the Cloud 2022 report surveyed 753 respondents comprising cloud decision-makers and users across the world, of which GCP had the highest percentage for experimentation at 23%. 

Companies are now busy creating extensive profiles for Google Cloud jobs while cloud tech enthusiasts are rushing to add suitable cloud certifications to their kitty. 

It is no surprise, then, that the keyword ‘GCP’ is ranked at the top 40-60 ranks in the UK jobs market within the Permanent jobs and Contract roles categories, respectively, at the time of writing this post. 

As a business, what’s your secret sauce to beating skill shortage and acing your Google Cloud hiring game? Let’s dive into 10 of the best practices that we follow here at Stack and that have given us results.

Explore the unknown parts of social media

Typically, recruiters swear by LinkedIn and Glassdoor as their go-to spaces for finding talent. However, a little outside-the-box thinking will reveal some hidden gems. Like targeting the GCP talent pool that’s active on platforms such as Twitter and Facebook and following hashtags like #kubernetes or #serverless. 

Also, work on beefing up your tech-y image by being more social – encourage recruiters and your existing cloud executives to participate in industry discussions and events. On that note, here’s a quick reminder! The Google Cloud Next event is slated to happen between October 11 – 13 this year. Are you attending it?

Tap into passive GCP talent

Did you know that a significant 75% of the global workforce is not actively engaged in a job hunt? That classifies them as passive talent. 

Finding professionals who are fairly conversant with hot new GCP tools such as Dataplex, GKE Autopilot, or Database Migration Service is a huge challenge.This means recruiters need to go the extra mile to up their Google Cloud hiring game and fill attract passive talent to lucrative Google Cloud jobs. Here’s one way to do that.

Leverage the power of unconventional social media channels like GitHub, StackOverflow and Reddit by building your brand presence and letting passive talent engage with you. You never know where the referrals come from – from your own employees or from someone you approached on, say, Reddit. 

Refine your Google Cloud job description

A clearly defined job title is the starting point to successful Google Cloud hiring. 

Present all the crucial information upfront, make it as honest as possible leaving no room for ambiguity. Ensure that there is a certain degree of alignment between your expectations and that of your potential hires. Do they meet all your criteria of ‘musts’ and ‘shoulds’? 

Salary is crucial when candidates evaluate a job but perks play a bigger role. It appears that 92% of candidates are open to lower figures in exchange for employee perks. So, make sure to advertise your role with benefits bundled up as a comprehensive package. 

Build an independent microsite for GCP hiring

Pull in prospective GCP candidates by showing your passion for GCP. 

Display a ‘GCP culture’ by investing in a dedicated micro site with specific GCP-relevant information. Fill it with testimonials, showcase your work environment, and list out your values. Convince your candidate, and your Google Cloud hiring just got easier. 

Hire a third-party vendor for branding

Employer branding and recall go a long way in bringing the right kind of talent at your doorstep. We recommend checking out Universum Global’s branding solutions to get inspired. It’s a vibrant community of GCP geeks, nerds and evangelists and one that you would find extremely helpful.  

Offer more than just basics

Everyone seems to be neck-deep in Google Cloud hiring activities with Google Cloud jobs rapidly climbing the UK job charts. So, how can you level up your Google Cloud hiring game? 

Set yourself apart in some ways. For instance, remote work is now becoming a norm and offering that alone may not cut it. Include GCP-focused training, and career advancement opportunities to attract good quality GCP talent. 

Make employees your brand ambassadors

Involve some of your most trusted employees in the Google Cloud hiring process. Potential hires typically trust employees of a company and getting an insider’s take always gives an added fillip to your organisation. Moreover, your employees might have better perspectives on candidates that fit best. 

Adapt GCP hiring process to accommodate market changes

Your GCP hiring pitch should not be a one-time done and dusted activity. Evolve with the market and get creative with changing up the dynamics of hiring. For instance, going to the location of a candidate to conduct interviews rather than having them come over to your office. 

Build a delightful website experience

A seamless website experience is often an important component of a smooth hiring process. A report from Talent Board reveals that 70.5% of candidates rate the pre-application process as an important step in their overall candidate experience. 

Set the right tone to your Google Cloud hiring process by perfecting the UX for your website comprising user-friendly navigation, fast download speeds, and a special careers section, among other features, to enhance your visibility and engagement.

Focus on fostering a sense of belonging

Last but not the least, showcase your company’s values in different ways. Use employee engagement programs to understand employees beyond their career and work aspirations. Build a robust CSR dimension to your brand, donating for causes that employees feel strongly about. Offer opportunities at work to pursue employees’ passions. 

Fostering a sense of genuine appreciation for the world and the people in it will take you a long way.

Google Cloud hiring and GCP jobs are not separate from regular recruiting activities. And it looks like cloud hiring is going to be around for a while. Why not give it some love? 

At Stack, we believe that company RoI is truly a reflection of its talent and it’s no different with GCP cloud hiring. Download the GCP Hiring Playbook right now to get all our insights.